Ofcom impede 'sponsorização' da informação

Ofcom today announced proposals to allow sponsorship to extend to commercial television channels and radio. Ofcom proposes that certain restrictions should apply, which include:

- no television channel that carries news bulletins or current affairs programmes (or radio service carrying news bulletins) may be sponsored, as those programmes cannot be sponsored under current rules; and

- any organisation that is prevented by current rules from sponsoring programmes may not now sponsor a channel.

Sponsorship of programmes has existed on commercial television and radio for more than 15 years. During Ofcom’s review of the Broadcasting Code in 2004/5, a majority of respondents agreed that existing restrictions prohibiting channel sponsorship were no longer necessary.

The document can be found at:
http://www.ofcom.org.uk/consult/condocs/sponsorship/