Las TV públicas rechazan un examen de calidad
Las TV públicas rechazan un examen de calidad común para toda Europa (abcdesevilla, 22/3): "Las televisiones públicas europeas, a través de la European Broadcasting Union (EBU), explicaron ayer en Bruselas su posición ante la próxima reforma de su sistema de financiación que ultima la Comisión Europea y que, entre otras cuestiones, supondrá que pasarán a ser tratadas como cualquier otro sector económico que recibe ayudas de Estado y, por tanto, tiene que cumplir una serie de requisitos.
"Entre las novedades figurará que los programas que se emitan en las cadenas públicas de televisión europeas tendrán que pasar una especie de examen previo en el que se valorará si cumplen con el requisito de «servicio público», condición indispensable para recibir los fondos."
Para os operadores públicos europeus nada melhor do que continuarem em roda livre:
Review of the Communication from the Commission on the application of State aid rules to public service broadcasting (Broadcasting Communication, OJ 2001 C 320/5) EBU contribution to the Commission's second public consultation - Executive Summary:
• New technology and convergence offer public service broadcasting the opportunity to bring benefits to citizens and to the media industry as a whole. Public service broadcasting has to be able to adapt to the changing needs of citizens and to assume its responsibilities vis-à-vis society, in particular by serving young audiences.
• Technological neutrality should become the guiding principle of any revised Broadcasting Communication. The Commission should refrain from applying different standards to "new media" services and should avoid perpetuating the distinction between "old" and "new media" in European State aid rules on public service broadcasting.
• In the EBU's view, the Commission should take greater account of the specificity of public service broadcasting as recognized by the Amsterdam Protocol. Public service broadcasting is not like other services of general economic interest; it is directly related to the democratic, social and cultural needs of each society and the need to preserve media pluralism. The remit of public service broadcasting is fulfilled by the totality of programmes and services which public service broadcasters offer and cannot be broken up into independent parts.
• In conformity with the principle of subsidiarity, the Commission should acknowledge Member States sufficient flexibility to ensure that each public service broadcaster can respond to change in ways which are suited to the particular country, culture and society in which it operates. The Commission should refrain from prescribing detailed Europe-wide rules for the definition, organization and functioning of public service broadcasting.
• The Commission cannot and should not impose on each Member State detailed criteria and uniform procedures, based on the prior assessment of the new services, when Member States define and entrust public service organizations. The EC Treaty and the Amsterdam Protocol do not require any specific procedure and cannot form the legal basis for imposing specific criteria and a single Europe-wide model for the definition of the public service remit.
• The market impact assessment for public service activities cannot form a precondition for defining and entrusting the public service remit. The EC Treaty cannot serve as a basis for the Commission's intervention when a service of general economic interest has an impact on the market. The Commission may intervene under the EC Treaty only if public funding causes a disproportionate distortion of competition which is not necessary for the fulfilment of public service obligations.
• As recently stated by the Court of First Instance, the scope of the remit of public service broadcasting organizations should not be dependent on the activities of commercial operators (judgment of 22 October 2008). The only relevant criterion for a given service to be covered by the public service remit and to be financed by public funding is whether the service fulfils the democratic, social and cultural needs of society, as determined by the Member State in question. In this context, the method of funding is not a relevant criterion.
• The Commission should not use European State aid law to introduce specific requirements relating to programme rights acquisition.
• The Commission should take into account the need for public service broadcasters' financial independence when designing rules on reserves and overcompensation.
• Any new obligations should not jeopardize the editorial independence of public service broadcasting organizations.
La CE dejará que cada país europeo defina el «servicio público» en televisión (abc.es, 13/2): « (...)La idea que plantea la Comisión Europea es que habría que reforzar los mecanismos de control en los países para evitar la sobrefinanciación y las subvenciones cruzadas con las actividades comerciales, tal y como llevan años denunciando las TV comerciales europeas, agrupadas en la Asociación de Televisiones Comerciales Europeas (ACT).
«La ACT asegura que los 22.000 millones de euros de subvenciones que reciben las públicas europeas no siempre se usan para fines de servicio público y, además, distorsión de la competencia y ventajas a la hora de competir en el mercado. La UER rechaza las acusaciones y sostiene que la CE debe tener en cuenta la necesidad de independencia de las públicas en la normativa sobre la sobrefinanciación.»
Las TV públicas europeas reclaman «especificidad» (abc.es, 9/2): «Las televisiones públicas europeas, a través de la Unión Europea de Radiotelevisión (UER), consideran que el proyecto en el que trabaja la Comisión Europea, para que en el futuro haya más control del dinero público que reciben, las equipara con cualquier otro sector económico de actividad y no tiene en cuenta su «especificidad».
«Desde su punto de vista «el servicio público de radiodifusión difiere de otros de interés económico general y está directamente ligado a las necesidades democráticas, sociales y culturales de cada sociedad así como a la necesidad de preservar el pluralismo de los medios de comunicación».
«De este modo la UER rechaza el proyecto en el que trabaja desde hace meses la comisaria europea de Competencia, Neelie Kroes, para que los diferentes países europeos tengan más control sobre los fondos públicos que destinan a sus cadenas de televisión, hasta el punto de que si dejan de cumplir con este cometido, el de servicio público, se les pueda llegar incluso a retirar la financiación.»
"Entre las novedades figurará que los programas que se emitan en las cadenas públicas de televisión europeas tendrán que pasar una especie de examen previo en el que se valorará si cumplen con el requisito de «servicio público», condición indispensable para recibir los fondos."
Para os operadores públicos europeus nada melhor do que continuarem em roda livre:
Review of the Communication from the Commission on the application of State aid rules to public service broadcasting (Broadcasting Communication, OJ 2001 C 320/5) EBU contribution to the Commission's second public consultation - Executive Summary:
• New technology and convergence offer public service broadcasting the opportunity to bring benefits to citizens and to the media industry as a whole. Public service broadcasting has to be able to adapt to the changing needs of citizens and to assume its responsibilities vis-à-vis society, in particular by serving young audiences.
• Technological neutrality should become the guiding principle of any revised Broadcasting Communication. The Commission should refrain from applying different standards to "new media" services and should avoid perpetuating the distinction between "old" and "new media" in European State aid rules on public service broadcasting.
• In the EBU's view, the Commission should take greater account of the specificity of public service broadcasting as recognized by the Amsterdam Protocol. Public service broadcasting is not like other services of general economic interest; it is directly related to the democratic, social and cultural needs of each society and the need to preserve media pluralism. The remit of public service broadcasting is fulfilled by the totality of programmes and services which public service broadcasters offer and cannot be broken up into independent parts.
• In conformity with the principle of subsidiarity, the Commission should acknowledge Member States sufficient flexibility to ensure that each public service broadcaster can respond to change in ways which are suited to the particular country, culture and society in which it operates. The Commission should refrain from prescribing detailed Europe-wide rules for the definition, organization and functioning of public service broadcasting.
• The Commission cannot and should not impose on each Member State detailed criteria and uniform procedures, based on the prior assessment of the new services, when Member States define and entrust public service organizations. The EC Treaty and the Amsterdam Protocol do not require any specific procedure and cannot form the legal basis for imposing specific criteria and a single Europe-wide model for the definition of the public service remit.
• The market impact assessment for public service activities cannot form a precondition for defining and entrusting the public service remit. The EC Treaty cannot serve as a basis for the Commission's intervention when a service of general economic interest has an impact on the market. The Commission may intervene under the EC Treaty only if public funding causes a disproportionate distortion of competition which is not necessary for the fulfilment of public service obligations.
• As recently stated by the Court of First Instance, the scope of the remit of public service broadcasting organizations should not be dependent on the activities of commercial operators (judgment of 22 October 2008). The only relevant criterion for a given service to be covered by the public service remit and to be financed by public funding is whether the service fulfils the democratic, social and cultural needs of society, as determined by the Member State in question. In this context, the method of funding is not a relevant criterion.
• The Commission should not use European State aid law to introduce specific requirements relating to programme rights acquisition.
• The Commission should take into account the need for public service broadcasters' financial independence when designing rules on reserves and overcompensation.
• Any new obligations should not jeopardize the editorial independence of public service broadcasting organizations.
La CE dejará que cada país europeo defina el «servicio público» en televisión (abc.es, 13/2): « (...)La idea que plantea la Comisión Europea es que habría que reforzar los mecanismos de control en los países para evitar la sobrefinanciación y las subvenciones cruzadas con las actividades comerciales, tal y como llevan años denunciando las TV comerciales europeas, agrupadas en la Asociación de Televisiones Comerciales Europeas (ACT).
«La ACT asegura que los 22.000 millones de euros de subvenciones que reciben las públicas europeas no siempre se usan para fines de servicio público y, además, distorsión de la competencia y ventajas a la hora de competir en el mercado. La UER rechaza las acusaciones y sostiene que la CE debe tener en cuenta la necesidad de independencia de las públicas en la normativa sobre la sobrefinanciación.»
Las TV públicas europeas reclaman «especificidad» (abc.es, 9/2): «Las televisiones públicas europeas, a través de la Unión Europea de Radiotelevisión (UER), consideran que el proyecto en el que trabaja la Comisión Europea, para que en el futuro haya más control del dinero público que reciben, las equipara con cualquier otro sector económico de actividad y no tiene en cuenta su «especificidad».
«Desde su punto de vista «el servicio público de radiodifusión difiere de otros de interés económico general y está directamente ligado a las necesidades democráticas, sociales y culturales de cada sociedad así como a la necesidad de preservar el pluralismo de los medios de comunicación».
«De este modo la UER rechaza el proyecto en el que trabaja desde hace meses la comisaria europea de Competencia, Neelie Kroes, para que los diferentes países europeos tengan más control sobre los fondos públicos que destinan a sus cadenas de televisión, hasta el punto de que si dejan de cumplir con este cometido, el de servicio público, se les pueda llegar incluso a retirar la financiación.»
Etiquetas: Serviço Público
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