Advertising the news...

How Search Has Transformed News Consumption On The Web (Scott Karp, March 20th): «The Financial Times is advertising its news. Even Yale is advertising its global news blog. And why? Because these news brands are savvy enough to realize that they have been disintermediated, and that news consumers may turn first to a site like Google that can give them coverage of a news story from EVERY source on the web, not just one.»