UK: New restrictions on the television advertising of food and drink products to children

Ofcom (171106): "New restrictions on the television advertising of food and drink products to children. Ofcom published details of significant restrictions intended to limit children’s exposure to television advertising of food and drink products high in fat, salt and sugar. Its conclusions follow extensive public consultation and a detailed programme of audience and focus group research, economic analysis and peer review of available scientific evidence.

The Statement – including a consultation on the extension of rules to include children under 16 – can be found online at: http://www.ofcom.org.uk/consult/condocs/foodads_new/
The consultation will close on 15 December 2006.

The letter to Ofcom from the Secretary of State for Culture, Media and Sport can be found online at: http://www.ofcom.org.uk/about/accoun/emgd/jowell_currie.pdf

Ofcom’s July 2004 research on television advertising and childhood food and drink preferences can be found online at: http://www.ofcom.org.uk/research/tv/reports/food_ads/

Responses to Ofcom’s public consultation, published in March 2006, can be found online at: http://www.ofcom.org.uk/consult/condocs/foodads/responses/

Further analysis by Opinion Leader Research published in October 2006 can be found online at: http://www.ofcom.org.uk/research/tv/reports/regulating_tvadverts/

Further details of the Food Standards Agency Nutrient Profiling scheme can be found online at: http://www.food.gov.uk/healthiereating/advertisingtochildren/nutlab/nutprofmod