Audiovisual Directive / New Advertising Techniques (act.)

The European Parliament approved new EU rules on TV advertising and product placement

Download the Common position text

Advertising - Any form of announcement whether in return for payment or for similar consideration by a private or public undertaking in connection with trade, business, craft or profession in order to promote the supply of goods or services. The following general principles apply: advertising should be fair, honest, not misleading or impair children morally or physically. It should be clearly distinguishable as such and kept separate from other items by optical and/or acoustical means. The Television without Frontiers directive contains several specific rules for Television Advertising. The Commission published a interpretative communication to clarify some specific television advertising problems such as e.g. New Advertising Techniques.
The Commission proposed new advertising rules in the draft Audiovisual Media Services Directive.

More information > Advertising ... Documents> - Television without Frontiers Directive - Issues-paper on commercial communication
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Advertising, teleshopping, sponsoring (Chapter IV)
http://ec.europa.eu/avpolicy/reg/tvwf/advertising/index_en.htm
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Comparative study on the impact of control measures on the televisual advertising markets in European Union Member States and certain other countries
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Issues Paper for the audiovisual conference in Liverpool - Commercial communications
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RAPPORT FINAL ETUDE SUR LE DÉVELOPPEMENT DES NOUVELLES TECHNIQUES PUBLICITAIRES
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RESPOSTA do OBERCOM À CONSULTA PÚBLICA sobre a REVISÃO DA DIRECTIVA EUROPEIA DA TELEVISÃO SEM FRONTEIRAS (TVSF) DOCUMENTO DE DISCUSSÃO – TEMA 3