Product placement em consulta na Ofcom

Ofcom publishes summary of responses following its consultation on product placement. Key findings - In general, broadcasters favour a controlled introduction of product placement, while several consumer and viewer organisations opposed it. In the event that product placement were to be allowed, respondents made the following points:
- viewers should be made aware of products placed in a programme, with a variety of mechanisms suggested to ensure transparency;
- product placement should be excluded from news and current affairs programmes;
- there were varying views on whether it would be allowed in documentaries, drama, soaps, sitcoms and children’s programmes;
- any products prohibited from advertising on television – for example, tobacco – should not be allowed to be placed. However, opinions differed in relation to the possibility of placing products such as alcohol which are subject to advertising scheduling controls;
- and there would be a need to provide clear guidance to artists and writers on their right to refuse to endorse certain products.

Product Placement - Summary of responses to consultation on issues relating to product placement [pdf]

Hoje, no JN, uma peça sobre o tema: "Negócio do futuro" é ter marcas nos programas de TV