Publicidade e new media

Ver no site da European Advertising Standards Alliance (EASA) o dossier «Advertising Self-Regulation: The Essentials», onde se defende nomeadamente que os «SELF-REGULATORY PRINCIPLES ARE APPLICABLE TO ALL MEDIA INCLUDING NEW INTERACTIVE SERVICES». Ver ainda o estudo (compra) «Advertising self-regulation in Europe». E ainda as ICC Guidelines on Marketing and Advertising using Electronic Media.