Losing Faith In Television?

eMarketer - Losing Faith In Television?: "It seems that advertisers do not trust television commercials alone to do the job anymore. (...) A new survey from the Association of National Advertisers (ANA) and Forrester Research found that 78% of advertisers feel that over the last two years television advertising has lost effectiveness, and — as a direct result — marketers are exploring emerging technologies to help bolster their television advertising spend."